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I should look up that word in the dictionary!” |
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By Stacey Hanke
ow many times have you sent an e-mail to someone sitting next door
to you or a few steps away within the past day or hour? E-mail has
become the most popular way of creating and maintaining professional
and interpersonal relationships.
“E-mail continues to be the ‘killer app’ of the
Internet,” says the Pew Internet and American Life Project.
“More people use e-mail than do any other activity online.”
Misuse of the English language can be found throughout workers’
e-mails, however. A study reported in CEO Magazine found that
more than 60 percent of employers rated U.S. high-school graduates’
skills in basic English as “fair or poor.”
Be aware of key components
Before you use e-mail, make sure that:
Your
message is not time-sensitive or urgent. If it is,
use the phone or schedule a meeting.
Your
purpose is not to negotiate. E-mail is not an appropriate
medium for negotiation.
You and the e-mail recipient are on relatively good terms.
Before hitting the Send button, review your message. Is there anything
in it that would embarrass you if it were printed out? Check for the
following:
Your
subject line is relevant to the message and your purpose is clearly
stated as well as the action you want the recipient to take in response.
You
have written simply, spelled correctly, and used good grammar.
Read your message out loud to make sure your tone is friendly, not
abrupt or harsh.
You said what you wanted to say. If you are unsure,
ask a colleague to look it over.
When deciding if e-mail is the best way to communicate your message
and influence your recipient, consider the advantages and disadvantages.
E-mail’s advantages
It’s
a quick way to communicate a message and in some cases receive a response.
E-mail is universal.
It’s cheap and easy.
E-mail’s disadvantages
Since
e-mail is impersonal and does not express emotion, it can be a trap
for misinterpretations. You don’t have the opportunity
to add emphasis or importance to words and to soften the message with
your tone and facial expressions.
Anyone
with the right technical skills can gain access to your account.
Because e-mail is quick and easy, we’re too relaxed with the
messages we send.
We’ve
become impersonal and even a bit lazy. It’s easy
to hide behind e-mail, which can also begin to control your life.
Suddenly, most of your day-to-day interactions are through e-mail,
and you jeopardize relationships that could be enhanced during a meeting
or phone conversation.
10 best e-mail practices
Enter
the recipient’s address last. You don’t
want to accidentally press send when you have a half-written e-mail
or if you have not completed the editing process.
When
in doubt, do not send the e-mail. Take the time for
a face-to-face or phone conversation to create and maintain a relationship.
Remember, when you send an e-mail message, it’s there forever.
If
you’re sending an attachment, complete this step first. This
will save you from having to write the “Oops, here it is”
message later.
Grab
the recipient’s attention. The subject line is
what will prioritize your message above many others received. Keep
it short, specific and to the point.
Who’s your recipient? Avoid “cc-ing”
the entire office. Design your message to meet the needs of the recipient.
Don’t
discuss confidential information. If a question is
raised that changes the tone of the message to a more critical or
urgent response, do not send another e-mail. It’s time for a
conversation.
Be
careful with humor. Some things are a lot funnier spoken
than written—and sarcasm rarely works in an e-mail.
Be
concise. E-mail is a quick medium for communication.
If your message resembles a dissertation, chances are the recipient
won’t read it. Keep e-mails to one subject and include no more
than three key points per e-mail.
—Stacey
Hanke is a communications expert, founder of 1st Impressions Consulting
Inc., and co-author of Yes You Can! Everything You Need from A to
Z to Influence Others to Take Action (Author House).
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